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DG harps on factors hindering growth of African hairstyles, others

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DG harps on factors hindering growth of African hairstyles, others

Amao

The Director-General, Centre for Black and African Arts and Civilization (CBAAC), Mrs Olubunmi Amao, has disclosed that lack of proper skills in packaging and digital networking are the factors bedeviling fact African hairstyles as well as fashion industry.

Amao stated this at the agency’s 2021 Public Lecture entitled: “African Hairstyles, Dress Culture and Fashion in contemporary times, held recently in Ibadan.

She stressed that, that was the reason the agency continues to pay proper attention to African Hairstyles, Dress Culture and Fashion for economic empowerment.

The DG further explained that African Hairstyles/braids, dress culture and fashion are some of the continent’s major creative ingenuities/products that have become predominant amongst Africans especially women which are rooted in the African culture.

According to her, “We discovered that some of the issues bedeviling the aforementioned industries include lack of proper skills and knowledge for packaging cultural/creative goods, lack of skills for digital networking and marketing strategies, inability to keep up with current trends.

“We are using this medium to give proper and adequate attention to the endeavours by deploying effective strategies to fully develop them as small and medium enterprises for socio-economic development.

“It is against this backdrop and in furtherance of her mandate of promoting African culture in its totality that CBAAC is hosting a Public Lecture on African Hairstyles , Dress culture and Fashion as sources of economic empowerment and instrument of cultural diplomacy.”

Amao also said: “African Hairstyles/braids, dress culture and fashion are some of the continent’s major creative ingenuities/products that have become predominant among Africans especially women which are rooted in the African culture.

“These creative endeavours have over the times undergone tremendous transformation from being day to day endeavours to major sources of empowerment.

“There is increasing popularity of African creative and artistic products all over the globe with African braids and others birthing new trends and gaining prominence not only in Africa but the entire world.”

 

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