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Fidelity Bank relishes ‘Tough Job’ campaign LAIF awards



Fidelity Bank relishes 'Tough Job' campaign LAIF awards
The Managing Director/CEO of Fidelity Bank, Nnamdi Okonkwo has expressed delight that his bank’s ‘Tough Job’ campaign won eight awards at the 2016 Lagos Advertising and Ideas Festival (LAIF) noting that the awards give credence to what Fidelity Bank stands for.
Tough Job won silver for radio, another silver for film, a bronze for best use of production design & art illustration whilst the bank’s logo unveil took home a bronze in the radio category.
Fidelity Bank’s (Our Word) campaign won bronze in radio under the investment & fther Financials products category whilst ‘Tough Job’ picked bronze each for “best use of film editing” and film prize, under the bank & investment category.
Speaking in Lagos, when the awards were presented to him at the bank’s corporate head office, at the weekend, Okonkwo who dedicated the feat to the bank’s esteemed customers said: “To be recognized at LAIF validates the hard work that we have put into the development and execution of our new corporate identity.”
According to Okonkwo, the new identity reinforces its overall transformation and also strengthens its focus on the youth segment and overall service excellence. He pointed out that the lender has not only raised the bar in the area of customer service delivery but also remains focused on attaining its renewed vision of becoming a vibrant and millennial brand.

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