Guinness Nigeria has introduced its latest brand variant, Guinness Smooth, at a lively launch event in Uyo, Akwa Ibom State. The event drew consumers, vendors, entertainers, and notable personalities, including George Essien, Guinness World Record holder in radio broadcasting, also known as Mighty George.
Attendees enjoyed an evening of music, entertainment, and ice-cold Guinness Smooth, a refreshing and easy-drinking stout with a distinctive fruity and butterscotch flavor. Many praised its smooth, mild profile, which is particularly appealing to younger consumers.
Speaking at the launch, Odinakachi Njoku, Brand Manager at Guinness Nigeria, described Guinness Smooth as a blend of innovation and heritage. “Guinness has a long-standing presence in Nigeria and across Africa. Introducing Guinness Smooth is part of our innovation journey to expand the Guinness family. Choosing Uyo, with its rich culture and energetic youth, allows us to celebrate the people and strengthen our relationship with them,” Njoku stated.
He also highlighted Guinness Nigeria’s commitment to responsible drinking and supporting local economies by collaborating with vendors, event organizers, and entertainers.
Carl Mbagwu, Head of Division, East, Guinness Nigeria, praised the new variant’s unique qualities. “Guinness Smooth stands out for its smoothness, rich taste, and easy-drinking nature compared to the classic Guinness Stout. Uyo is a key market for growth, and this launch underscores our dedication to connecting with consumers at cultural and community levels,” Mbagwu said.
