Mercy Johnson-Okojie and her daughter, Purity Okojie, have been unveiled as co-brand ambassadors for Girls Tag, Nigeria’s first all-in-one period care kit aimed at promoting menstrual health awareness and adolescent confidence. The initiative seeks to provide young girls with dignity, comfort and accurate information as they navigate puberty.
Girls Tag combines premium hygiene products with educational resources, including Johnson-Okojie’s newly authored puberty guide, Youberty, designed for boys and girls aged 10–13. The book, included in every kit, offers relatable guidance to help children better understand bodily changes and reduce stigma around menstruation.
The actress described the project as deeply personal, noting that she wants her daughter and other girls to embrace womanhood without fear or embarrassment. According to her, the initiative helps families replace shame with pride and confusion with confidence, reinforcing open conversations about menstrual health.
Each Girls Tag kit contains sanitary pads in multiple sizes, overnight period pants, panty liners, disposable bags and a discreet carrying pouch, offering a comprehensive hygiene solution tailored to different stages of a girl’s cycle. The brand says the package is designed to support both physical comfort and emotional assurance.
Representatives of iBlend Services, the regional agency for Girls Tag, said the partnership reflects shared family values and authenticity. The product is scheduled for nationwide release in the second quarter of 2026 through retail outlets, pharmacies, malls and online platforms to ensure broad accessibility across urban and rural communities.
