Football Is Business, Not Charity, Why Nigerian Clubs Must Go Professional Now

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By Abdulrahman Abdulrahman Afunja (Babarahman on Sports)

For decades, Nigeria has been known as a nation rich in footballing talent but poor in football administration. From producing world-class players, to winning youth championships, our potential has never been in doubt. Yet, when you look across the continent today, at the Egyptian Premier League, Morocco’s Botola, or South Africa’s PSL, you see professionalism, structure, and vision that put them several steps ahead of the Nigerian league.

The truth is simple: we have the talent, but not the system.

If Nigeria truly wants to compete with the likes of Al Ahly, Wydad Casablanca, or even aspire to the standards of European leagues like the English Premier League, La Liga, or Serie A, we must go beyond passion and start building institutions. Here’s what must change.

1. Professional Club Management

Football clubs in Nigeria must be run like proper business entities, not as government parastatals or political gifts. The difference between success and stagnation often lies in who runs the club. When administrators are chosen based on expertise, not connection, the game benefits. We need transparency, accountability, and professional governance at every level.

2. Financial Stability, Salaries, and Sponsorship

A sustainable league needs strong financial foundations and that starts with paying players and staff promptly.
No footballer should ever play under the burden of unpaid salaries or allowances. When players are owed, their motivation drops, and the integrity of the league suffers. Clubs must operate with financial discipline, ensuring that contracts are respected and payments are made when due.

Sponsorships, TV rights, and merchandising should be leveraged to support club finances. The NPFL also needs a clear structure that guarantees clubs regular income from broadcast deals, like we see in Egypt, Morocco, and South Africa.

3. Infrastructure and Facilities

No great league thrives without quality infrastructure. Modern stadiums, training grounds, medical facilities, and youth academies are the backbone of success. Fans must also feel safe and comfortable on matchdays. The beauty of the game fades when supporters can’t enjoy it in a secure environment.

4. Technical Development and Coaching Education

Our coaches and technical teams need the same level of education and exposure as their European counterparts. Continuous training, sports science integration, and performance analysis should be standard practice. A well-trained coach develops better players and better players elevate the league.

5. Youth Development as a Priority

The future of football lies in the academy. Every professional club should have youth teams across age grades. Instead of waiting for talent to emerge from street tournaments, let’s create structured pathways that groom players from grassroots to greatness. Morocco’s recent U-20 World Cup triumph was not luck, it was the result of intentional planning and youth investment.

6. Reforming League Administration

The NPFL needs full independence from political interference. A consistent calendar, credible officiating, and clear rules will restore confidence in the system. The league board must act as a professional body, not a bureaucratic extension of government interests.

7. Marketing, Media, and Fan Engagement

In today’s football economy, visibility equals value. Clubs must take social media, branding, and media relations seriously. Active fan engagement, community programs, and digital storytelling make supporters feel connected to their clubs. That emotional connection drives ticket sales, merchandise, and sponsorships.

8. Government’s Role, Enabler, Not Controller

The government should focus on creating an enabling environment through tax incentives, infrastructure development, and anti-corruption enforcement. Let investors feel secure in putting money into football. When politics stays out of the dressing room, the game flourishes.

9. Embracing International Standards

Nigerian clubs must seek international exposure, pre-season tours, technical partnerships, and player exchanges with top African or European clubs. Competing regularly in CAF competitions should be seen as an opportunity for growth, not a burden.

10. Changing the Mindset

Above all, we must change our culture around football. Players, coaches, and administrators need to approach the game with professionalism, discipline, and vision. Until we treat football as an industry and not a hobby, we’ll keep watching others lift the trophies we once dreamed of.

Conclusion

Nigeria doesn’t lack what it takes to dominate Africa, we only lack the will to build right. When structure replaces sentiment, when salaries are paid on time, and when governance replaces guesswork, the NPFL can rival any league on the continent. The day we decide to prioritize professionalism over politics will be the day Nigerian football truly rises again.

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