Nollywood actor Gideon Okeke has criticised leading Nigerian music stars, accusing them of failing to actively support and promote the country’s film industry despite benefitting from its goodwill.
In an Instagram post, the 43-year-old actor questioned why Afrobeats stars enjoy widespread praise from Nollywood creatives, while similar public endorsement is rarely extended to Nigerian films and actors.
Okeke said Nollywood has consistently amplified the global success of Nigerian musicians but argued that the gesture is seldom reciprocated. He maintained that artistes such as Wizkid, Burna Boy, Davido and Rema wield significant influence that could help spotlight Nollywood talents on the global stage.
“You know how we carry our Afrobeats music on our heads and celebrate the ‘big three’ or ‘big five’,” Okeke said. “Since Netflix came to Nigeria, haven’t you watched Nigerian films? Have you not seen any actor you can actively promote?”
He challenged the musicians to use their platforms to publicly commend outstanding actors, filmmakers and technical crew, arguing that such endorsements would drive visibility and opportunities for the industry.
Okeke also criticised the growing trend of musicians serving as executive producers on film projects, suggesting that vocal public support would have a greater impact than behind-the-scenes involvement alone. “What will happen if you use your mouth and endorse a producer, actor, actress or cameraman?” he asked.
He further urged music stars to openly champion Nollywood abroad, saying positive narratives about Nigerian films and actors could strengthen the industry’s global competitiveness.
