Popular Nollywood actor Bolanle Ninolowo has described himself as more than just a film star, calling attention to his carefully curated identity as a business-minded entertainer and strategic brand.
In an interview with The Nation, the actor—widely known by his nickname “Makanaki”—said his rise in Nollywood was not accidental but the result of grace, deliberate effort, and positioning.
“Yes, first is grace, and then two is positioning,” Ninolowo stated. “My brand is very important to me. I’m not just an actor, I’m a business actor.”
With a career spanning over a decade, Ninolowo has established a strong presence in the Nigerian film industry. He noted that while acting talent is important, what sets him apart is his understanding of branding and identity beyond the screen.
“Maybe you can tell me how many actors in the last decade the industry has been able to brand in a way that people call them by a name outside of their acting name,” he said. “So, when you say Maka, see how everybody reacts? That is the brand.”
Responding to questions about his recent low profile in films, the actor dismissed the idea that constant appearances are necessary to stay relevant.
“How many more films do I have to act in for you to know who I am?” he asked, pointing out that fame is temporary, but a solid brand has lasting value.
“Film comes out and it goes. So build a brand. I tell people to pursue building a brand. Do something that gives you a name you can leverage. Think about your positioning. It’s very, very key. It’s not just acting,” he concluded.
Ninolowo’s comments underline his belief in long-term strategy over short-term fame, offering insight into how modern entertainers can remain relevant in a rapidly changing industry.
